12 Mar

You might have heard from your other online entrepreneurs that website uptime is important for your online business. What is that so?

Well, think of your website as a brick and mortar shop. When you own a physical store, so long as it is open, people can just stop by to see what you have to offer. Well, having a website is basically the same as that; the only difference is that it is done in the online world.

Now, let’s say that some of your customers want to conduct business with you on your physical storefront but you just closed about 2 minutes ago. How would those customers feel? They are most likely going to feel sad and would have to come back another day. This also draws parallels to your business website too.

If your website is down, you not only lose some revenues but it will also mean that some of your potential customers will never return on your website. There is a saying that first impressions last and if their first impression is not a favorable one, then that would stick with them for the rest of their days (well, not exactly, but you get the point).

So, What Can You Do About It?

So, what are the things that you can do about your website’s uptime? The very best thing that you can do is to go for a top hosting company. Think about the biggest names in the industry as there are reasons why they are popular in the first place.

Now, for you to truly understand why website downtimes can occur, you must first know the things that are causing it.

Reasons Why Websites Go Down

Server Issues

The first possible reason why websites can go down is due to a problem with your hosting provider’s servers.

If you go for big-name hosting companies, you know that they are known for their reliability, but even with the best companies out there, there is still a slight chance that their servers can go awry at some point in time.

Be that as it may, a good web hosting company is one that is able to solve any issue almost immediately.

Traffic Spikes

Another common issue that may result in website downtime is a sudden spike in internet traffic. An abrupt spike in internet traffic may overload your hosting company’s servers, making it nearly impossible to cater to HTTP requests as they come.

In addition, you might become a victim of a DDoS attack where hordes of infected computers are manipulated to visit your website as a result of hackers doing their ugly bidding.

Non-optimized Websites

Although issues regarding your website’s uptime lies mostly on the things that you cannot control, there are, however, some things where it is your fault why it happened.

Website owners that do not optimize their websites could be subject to sudden website downtime as well, so you have to make sure that there is no problem at your end whatsoever.